As Sedona reopens, we need to help businesses operate safely and offer assurance to local shoppers. We also need to encourage visitors to follow Sedona’s safety standards.
The answer is Sedona|Safe.Clean.Ready. Businesses agree to practice rigorous safety protocols and are listed on the site. Visitors and shoppers can see who is participating and get tips on interacting safely.
More than 260 business have signed on and page views have surpassed 50,000.
Safe.Clean.Ready posters, A-frames and road signs area all over town.
I wrote all the web and collateral copy, as well as a news release, guest editorials, radio scripts and print ads.
Related: Web message to travelers